Sales Teams

Close deals,
not CRM fields.

Sales teams lose hours to CRM updates, quoting, and handoffs that drop the ball.

We find the work between prospecting and closing, rebuild it inside your CRM and sales tools, and hand your reps back the time to actually sell.

Pipeline this morning

Running
  • 01CRM data entry
  • 02Quote generation
  • 03Pipeline reporting
  • 04Handoffs to CS

Reps sell; the pipeline updates itself

7 hrs.

of CRM admin saved per rep, per week

40 min.

to a signed quote, down from 2 days

94%.

of deals with a clean CRM record

Powering operations for

MasterClass
Cornell University
Getty Museum
Airbnb
The Economist
Bessemer Venture Partners
ITV
Rodney Strong
Havas Health Network
Naked Wines
FirstMark
Paramount
MasterClass
Cornell University
Getty Museum
Airbnb
The Economist
Bessemer Venture Partners
ITV
Rodney Strong
Havas Health Network
Naked Wines
FirstMark
Paramount

Where the hours go

The work that's
keeping reps stuck.

  • 01

    CRM data entry

    Every call and email logged by hand, where data goes stale fast.

  • 02

    Quote generation

    Proposals built manually from templates that break and pricing that's outdated.

  • 03

    Pipeline reporting

    Forecast decks assembled by hand because the CRM can't tell you what you need.

  • 04

    Handoffs to CS

    Deals passed to customer success over Slack, where onboarding details get lost.

Before / after

A week where reps sell instead of type.

Monday, 9:30

Before

A rep spends the first hour logging Friday's calls, updating stages, and fixing the fields the manager flagged.

With Ace

Gong transcripts already logged the calls to Salesforce, updated next steps, and moved the two deals that got verbal commits. The rep reads a two-line summary and starts dialing.

Tuesday, 12:15

Before

A prospect asks for pricing. The rep hunts for the latest template, hand-builds the quote, and waits a day for finance to approve the discount.

With Ace

The rep fills a short form; the quote generates from live pricing, routes for the one approval it actually needs, and lands in the prospect's inbox as an e-sign doc in under an hour.

Thursday, 16:45

Before

The VP asks for a forecast. Three reps drop everything to clean their pipeline before the numbers are trustworthy.

With Ace

The forecast dashboard reads live CRM data, flags deals with no activity in 14 days, and shows commit versus best-case. Nobody scrambles.

Friday, 11:00

Before

A deal closes and gets tossed to customer success over Slack. Half the onboarding details never make it across.

With Ace

Closed-won triggers a CS handoff with the contract, the champion, the use case, and the promised timeline. CS books kickoff before the rep has closed the tab.

Not a diagram

Every “with Ace” line becomes one of these.

A real workflow card from the platform: steps, owners, and where a human stays in the loop. Explore it.

The build list

What we usually build
for sales teams.

01

CRM automation

Activity logging, lead enrichment, and deal updates automated end to end.

02

Quote and proposal generation

Pricing, approvals, and contract delivery automated inside your tools.

03

Pipeline and forecast reporting

Live dashboards pulling data from your CRM automatically.

04

Handoff orchestration

Deal-to-CS handoffs automated with full context and timeline.

Reps sell. The pipeline updates itself. That's the whole point.

Questions

What sales teams usually ask.

Reps hate anything that adds clicks. Won't this be another tool to fight?
It's the opposite: we automate the data entry reps already avoid. Activity logging, stage updates, and quote building happen behind the scenes, so the CRM gets cleaner without reps touching it more.
We run Salesforce with a lot of custom objects. Can you work in there?
Yes. We build against your actual Salesforce config (custom objects, validation rules, and all) plus the tools around it like Gong, Outreach, and your CPQ. We don't force a template on your setup.
How do you price this: per seat, or per workflow?
We scope by outcome, not per seat, so adding reps doesn't inflate the bill. Most sales teams start with a fixed build for the top two or three workflows, then a monthly retainer to maintain and extend them.

See what we'd build for you.

We find the work, build and run the fix in the tools you already own, and prove the savings in time and money. Book 30 minutes and we'll show you where the time goes.

Want us to build it for you? See how build work is priced