The operations company
Work is broken.
For years, companies have thrown people at problems that should have gone to machines, leaving their best people doing work they never wanted to do. Ace exists to fix that.
Powering operations for
The fake work tax
People were never meant to be the workaround.
Almost every company pays this tax without noticing. We build automation and AI to take the manual, repetitive load off people, so they get back to the job they were actually hired to do.
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The salary mismatch
Paying $200K people to do $20-an-hour work became normal.
02
The waiting game
Approvals that drag on for months instead of minutes.
03
The human API
Whole teams hired to shuttle data between systems that should just talk to each other.
Our story
We started with a question.
Our leadership came up running creative and advertising agencies, some of the most human-intensive work there is. We felt the drag of manual process firsthand, and understood both sides of fixing it: the people and the technology.
In 2021, Ace began as an experiment: when would AI and no-code systems finally be good enough to replace custom-built software? By 2025, that inflection point arrived. Today, Ace is the intelligence layer helping companies through the biggest shift in how work gets done.
2021
The experiment
Ace begins with a bet: AI and no-code will outgrow custom software.
2025
The inflection
The tools catch up. Automation finally beats building from scratch.
Today
The intelligence layer
Ace runs the shift in how work gets done for 100+ companies.
Global reach
Delivering at scale.
We’ve built Ace around a services-as-software model: the judgment of a real service team delivered with the scale of software. Backed by a global network, we flex to any size of problem.
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Leadership
The people behind Ace.
Our senior team has run creative agencies, tech companies, and venture-backed startups.
Tim Rodgers
Two decades building award-winning creative and technology companies, including 20 years running Rehab Agency. Emmy and Cannes Lions winner.
James O'Brien
Building and scaling digital businesses since 1997. Founded Aarra and co-founded Welikesmall, former Global CMO of Code & Theory Network.
Paul Christophe
Two-time CTO and hands-on engineer with more than a decade spanning health tech, venture-backed startups, and creative technology.
Amanda Elias
Runs delivery and operations across the consultancy, owning a portfolio of 15+ clients from The Economist to Bessemer Venture Partners.
Dillon Raghunandan
Builds operational systems that hold up under real pressure, moving thousands of assets across inventory, HR, and onboarding.
Forward deployed experts.
Beyond our leadership, we've hand-selected 50+ consultants and builders across the US and Europe to work alongside your team. Forward deployed experts, not a faceless queue.
Where we're going
The services company, reinvented.
The model
Delivering services the traditional way is out of date. We combine real human judgment with the scale of software, building the future of people-based companies.
The split
The next decade splits companies in two: the ones that freed their people from machine work, and the ones that didn't. We're building for the first kind.