Background
Founded in 2015 by John Temerian and Jordi Ricart, CURATED has established itself as a specialist in low-production Vintage Blue Chip European Supercars from the 1970s to early 2000s. More than just a dealership, they serve as custodians of automotive history, preserving these iconic vehicles as both investment assets and cultural artifacts. Their rapid growth and unique business model demanded a sophisticated operational solution to match their premium market position.
Problem
CURATED's operations were hindered by fragmented systems and manual processes that couldn't keep pace with their growth.
Challenges:
- Vehicle data scattered across Legacy DMS (Dealer Management System), Excel sheets, and emails
- Manual coordination required for photography scheduling and website updates
- Departmental silos creating communication gaps
- Content team bottlenecked by inventory backlogs
- Basic DMS lacking flexibility for specialized needs
- Critical information often stored as tribal knowledge
Solution
Ace Workflow implemented their 'Minimize Manual' process to transform CURATED's operations:
- Established Airtable as the central source of truth for vehicle data
- Created automated workflows connecting Airtable with Webflow
- Implemented Zapier integrations for seamless process automation
- Developed streamlined interdepartmental handoff processes
- Built automated photo approval and inventory update systems
- Designed custom workflows for content team efficiency
"We've gone from playing catch-up to staying ahead. Our teams can now focus on their core tasks without worrying about missing information or delays. The system has made our operations more efficient and our team much happier."
Rebecca Kaplan, Senior Marketing & UX Manager
The Transformation
From: Fragmented systems with manual updates, scattered information, and overwhelming backlogs hampering team productivity.
To: Centralized, automated platform enabling rapid inventory processing, seamless content creation, and enhanced sales performance.
Direct Impact
The implementation of the 'Minimize Manual' process delivered transformative results:
Inventory Management
60% reduction in backlogged inventory (from 150+ to 60 cars)
Sales Efficiency
Instant access to detailed vehicle data, accelerating deal closure
Content Creation
Team working ahead of inventory for the first time
Team Productivity
Focus shifted to high-value creative projects
Communication
Improved cross-departmental coordination
Data Accessibility
Single source of truth eliminating information silos
Employee Satisfaction
Reduced frustration through streamlined workflows
